The CHESLA brand works uniformly across CHESLA’s various products, using the negative space within the shield “C” to define specific icons related to each product. The owl within the main CHESLA logomark informs viewers of CHESLA’s relation to academics with just one glance, and the shield becomes a symbol of fortitude, evoking a sense of trust. “Financing Your Future Begins Here” was selected as a tagline because it encompasses all CHESLA products starting with CT Dollars & Sense as a student begins to plan their future.
The MyCHESLA Student Loan is represented with an open book, showing active studying and student engagement.
The Refi CT logo shows bar graphs, portraying investment and how students can regain control of their finances.
CHESLA’s Need-Based Scholarship Program has a logo that depicts a trophy, which is a symbol of achievement and hard work.
The CT Dollars and Sense logo uses the symbol of money to represent the product’s relation to students and parents as they plan to pay for higher education.